How To Achieve High Search Engine Rankings
Website owners can generate traffic using free methods of paid methods. Search engine optimization (SEO) techniques can help you to generate free targeted traffic to your website. Google and other search engines index websites based on a set of algorithms that look at various aspects of user query and website content.
Search engines consider various on-page and off-page factors on websites to determine how to rank them for search queries. Below are some of the things you should implement on your website to improve its rankings.
a) Fresh Website Content
Search spiders, or robots, look at the content on your website to determine where to rank it on search results. Your content should be unique and provide value to readers. With the recent Google Panda and Penguin updates, fresh and unique content has become even important for high rankings. Websites that are regularly updated with helpful content are being ranked high.
b) Proper Use Of Tags
You should properly tag your content headings with H1, H2 and H3 tags. Ideally, the headings should contain the keywords that you are targeting. You should also assign proper meta tags in the header section of the website. The tags help search bots to get an idea what your website is about. The meta tags should not exceed 60 characters. The tags should contain the keywords that you want your website to rank for.
c) Use Of Keywords
Using keywords in your content is still important for high search rankings. However, with the recent Google algorithm changes, business owners have to rethink the keywords that they are targeting. Google is penalizing websites that are overly optimized for specific keywords. To avoid being penalized, it is important to have LSI (latent semantic indexing) keywords in your articles together with the main keywords.
d) Pulse Of Your Website
The “pulse” of your website refers to the user experience. Search engines are looking at how users interact on your website when they visit. Are users staying on your website to read your content or are they closing your website as soon as they arrive? A poor user experience leads to a high bounce rate and as a result, your site is not considered an “authority” for the query that it was ranked for. Take steps to ensure users will stay on your website. For example, the website should have a navigation menu, useful content and a well structured layout that will make users stay longer on the website.
e) Site Map
Every website should have a Site Map. This is a structure layout that links all the pages that make up your website. The Site Map helps search engine robots to easily navigate your website and find all pages. A CMS like Wordpress enables users to automatically create Site Maps. If your website is built through HTML or CSS, there are also free tools that you can use to create Site Maps.
Apart from on-page optimization, your website also needs off-page optimization to be ranked high on search results. Off-page optimization refers to the number of websites that link back to your website with regards to a specific query. By linking back, the websites will have created a backlink to your website and these backlinks will be considered when ranking search results.
For backlinks to be effective, they must have your target keyword in their anchor text. Apart from this, the backlinks should come from a diverse number of websites hosted in different Class C IPs. The quality of the backlinks also matter. For example, a backlink from a website with a Google Page Rank of 9 is more valuable than one from a website with a lower page rank, for example Page Rank 2. With backlinks, quality is more important that quantity.
For your website to rank high on search engine results pages, it has to be optimized both on-page and off-page. The above techniques will get you started with on-page and off-page SEO.